The Brand Truth Diagnostic
Is your brand a reflection of who you are,
or a performance of who you think you should be?
Most founders can't tell the difference. That's what this is for.
Ask yourself this
"When you write a caption, do you feel like you're expressing something, or maintaining something?"
73%
of founders report their brand feels like a costume, not a conviction.*
Four signs you're wearing a mask
You'll know at least one of these. Most founders know all four.
Signal 01
Which means you're resonating with no one. Clarity isn't a niche - it's a commitment to saying what you actually mean, to people who actually need to hear it.
Signal 02
You looked at what's working for someone else and quietly copied the format. It fits, but it doesn't feel like you. And the right clients can tell.
Signal 03
When your brand isn't grounded in who you are, showing up online feels like a chore. It should feel like conversation. If it's exhausting, something's off.
Signal 04
You can't name it. But you feel it every time you write a pitch or introduce yourself. That feeling is data. Let's look at it together.
The diagnostic
No jargon. No fluff. No 47-point framework. Just the honest questions most brand strategists won't ask you.
Answer instinctively. Your first response is usually your truest one.
The person behind it
"The friend who tells you the truth at dinner is worth more than the consultant who sends you a 40-slide deck."
Gina Dunn, Founder of OG Solutions
Gina Dunn
Brand strategist. Founder of OG Solutions. Builder of the Visibility OS, a system that helps founders stop performing and start showing up as themselves, consistently and strategically.
Gina doesn't do vague brand advice. She does the specific, sometimes uncomfortable work of identifying the gap between who you are and how you're showing up, and closing it.
Mirror Not Mask is her diagnostic tool. It's free because the insight should be accessible. The depth of the work that comes after it is where things get transformative.
Visit OG SolutionsQuestions
If something isn't answered here, book a free clarity call and Gina will answer it directly.
Mirror Not Mask is a free 15-minute brand truth diagnostic created by Gina Dunn of OG Solutions. It helps founders and entrepreneurs identify whether their brand is an authentic reflection of who they are, or a performance mask built to meet external expectations. The diagnostic covers brand voice, audience alignment, visual identity consistency, and how you show up across touchpoints.
A brand mirror reflects who you actually are: your real values, your genuine voice, your honest point of view. A brand mask is a performance: a constructed identity designed to look like what you think your audience wants to see. Masks feel exhausting to maintain. Mirrors feel energising. The diagnostic helps you identify which one you're wearing and what to do about it.
The diagnostic is designed for founders, consultants, coaches, and service-based entrepreneurs who feel that something is off with their brand but can't name exactly what. It's especially useful if you're showing up consistently but not connecting authentically. If your content gets engagement but not enquiries, or if your brand looks right but doesn't feel right.
After completing the Mirror Not Mask diagnostic you receive a personalised result identifying whether your brand leans Mirror or Mask, the specific signals that shaped your result, and one clear next step. You can also book a free Clarity Call with Gina to go deeper into what your result means for your specific business.
It's genuinely free. No email gate, no automatic upsell, no hidden catch. The diagnostic exists because Gina believes the insight should be accessible. At the end you'll have the option to book a Clarity Call and that conversation is also free. The paid work begins if and when you choose to go deeper together. No pressure, ever.
Most brand assessments focus on external elements: colours, logo, messaging framework. Mirror Not Mask goes inward first. It's built on the belief that brand strategy that doesn't start with authentic self-knowledge is just decoration. The questions surface the gap between who you are and how you're currently showing up, not what aesthetic to use.
Ready to look clearly?
Take the diagnostic. See where you land. Then let's talk about what comes next, if you want to.